Ticketing with Groupanizer: Why do it any other way?
Did you know that with a premium account of Groupanizer Essentials, you can sell tickets through your online store?
Groupanizer is the new best way to sell tickets for your group, here's why:
√ Save hundreds, or thousands of dollars in payment processing fees.
√ Money delivered from your customers, right to your bank account. No waiting, no worries.
√ The only person collecting data is you. Your database is secure and private, and you own all the information inside it.
√ Easy and efficient - it only takes a minute to create an event and sell tickets directly through your public website.
COST
Comparing fees of popular ticket sales platforms such as Eventbrite, Brown Paper Tickets
Fees associate with Groupanizer platforms such as Choir Genius
*Fees based on the difference between standard and Premium (which includes ticketing).
Direct cost comparison between platforms
While the cost for a small group is only slightly lower, the percentage drops considerably in the medium sized group category, and the cost of selling tickets for a large group could almost be a rounding error!
PAYOUT RISK
The typical 3rd party ticket sales platform operates as follows:
Your customers make a purchase through the 3rd party ticketing platform.
The funds transfer from the customer, to their payment provider.
The payment provider processes the funds and sends them to the 3rd party platform’s bank account.
3rd party platform takes a cut of the money based on their processing and service fees.
3rd party ticket sales platform later transfers the remainder of the funds to your bank account.
With this system, there are a number of reasons why you might not get your money immediately.
Your event hasn’t happened yet!
Most 3rd party ticket platforms collect the payments from customers and then hold the funds until the event has actually taken place. That means that if you begin selling tickets 4 months prior to the event, you won’t see any of the profits for 4 or more months!
Your account is misconfigured.
3rd party vendors rely on the event organizer to set up their own account, properly link their banking information and configure everything correctly. For more information about mistakes people make when setting up their account, check out this article on the Eventbrite website.
Ticket vendor cash flow.
There is always a risk when using a 3rd party platform that the platform will run into a cash flow problem and not be able to pay you. In March 2020, Brown Paper tickets sent an ominous email to hundreds of event organizers warning them that the cheques they recently received would bounce. The Covid-19 Pandemic revealed a serious flaw in their cash-flow system, and they are now facing millions of dollars in lawsuits from event organizers who still haven’t been paid.
Read about the lawsuits and the initial email: BPT Can’t Pay / BPT Lawsuits / Artists still waiting for money
There are many other issues that may arise that would lead to a 3rd party vendor being unable to pay.
Using Groupanizer platforms for ticket sales cut out the middle man, and allows you to get paid immediately. With Groupanizer platforms, you own your database and store - and you use your own payment processor. That means the only fees you’re paying are the ones for payment processing through your stripe account.
Data Ownership
Third party vendor means privacy risk.
Whenever you use a third party ticket sales platform, they are collecting the following data:
Your customers’ demographic information
Your customers’ contact information
Your customers’ payment method
Your customers’ purchase history
Your group’s financial information
Think about it. Who owns this data? The 3rd party platform does.
When you use Groupanizer products, all the data belongs to you and is stored in your private member database.
Groupanizer platforms are EASY and INTUITIVE
Set up tickets in 1 minute
Market to your community straight from your site
Ticket buyers get an email with a QR code
Use the QR code to check people in quickly and easily
Data is available immediately - gain insight from ticketing reports, account history
Owning your data means you’re allowed to contact your customers in future, and ad them to your email list
VALUE
Groupanizer platforms are all of these things, all-in-one platform. That means it can replace dozens of tools you might be using to manage various aspects of your organization.
